Living with Atopic Dermatitis

Atopic dermatitis is a chronic inflammatory skin disease and those living with the more severe forms often suffer from intense itching, dry, bleeding and cracked skin, and an increased risk of skin infections. Many people with atopic dermatitis also suffer from other atopic diseases, such as asthma.
We asked people living with atopic dermatitis about the everyday situations that bother them most because of their condition. Almost 4,000 people across the Nordic region responded!

The everyday situation that was voted most disturbing was having to apply creams and emollients several times a day, which takes a lot of time and makes it uncomfortable to get dressed because of the stickiness. This is an aspect of living with atopic dermatitis that many people may not think about, but clearly has a huge impact on the daily lives of those living with the condition.

The second most troublesome everyday situation was not being able to perform daily activities due to poor sleep. Why do people with atopic dermatitis sleep poorly? The intense and persistent itching, often described as the whole body being covered with thousands of mosquito bites, can have a very bad impact on the quality of sleep.

The third most troublesome everyday situation was not feeling comfortable in social activities because of the appearance of the rash, which affects self-esteem. Visible rashes on the face, hands or other exposed areas often make people living with atopic dermatitis feel uncomfortable in public because of their appearance.

For International AD Day on September 14, we want to raise awareness of how this relatively common disease affects the lives of those affected. Based on the survey results, we have created short videos of the voted everyday situations that will be shown on social media throughout September. Our call is simple: if you are living with atopic dermatitis and recognize that these everyday situations have a negative impact on your life - request a referral to a specialist to get your eczema under control!

The videos will appear on social media during the month of September and will link to our ADCT test: Test your eczema | Atopiker.se by Sanofi